Hello!
Final Project
Bloomie is a character-based wellness brand that creates functional flower sachets and stress-relief accessories for people experiencing stress, anxiety, and sleep difficulties. Inspired by the word bloom, the brand represents flowers, healing, and personal growth. The suffix -ie adds a soft and friendly touch. Through cute character designs and natural floral scents, Bloomie aims to provide comfort, relaxation, and emotional support in everyday life.
The sachet collection features three different functions: SleeBoo (Purple) for sleep aid, PeaBoo (Yellow) for relaxation, and DeeBoo (Blue) for stress relief. Each character is designed to support different emotional and wellness needs.
The squeeze keychain serves as both a decorative accessory and a stress-relief tool for moments of anxiety.